George H. Simpson
Communications
Expert in Advertising, Marketing and Internet
Trade Media Relations
In nearly 40 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.
Notable Client Successes
IndustryBrains sold to Marchex
Klipmart sold to DoubleClick
Jumpstart Automotive Media sold to Hachette
TACODA sold to AOL
QUIGO sold to AOL
Solbright sold to Operative
Fetchback sold to GSI Commerce
Dapper sold to Yahoo
Current Clients
blurbIQ immerses the consumer in the advertiser's offerings by presenting brand questions and trivia elements over an advertiser's video while it plays anywhere across the digital marketing spectrum, from mobile phones to online. blurbIQ takes existing video and creates a targeted trivia commercial inside the blurbIQ Interactive Advertising Video Platform.
ChoiceStream is the leading personalized recommendation and marketing platform for some of the world’s largest brands including AT&T, DISH Network, MTV, Ticketmaster and Zappos. For brand marketers, they improve the effectiveness of display ad campaigns with over a decade of experience collecting, analyzing and deploying conversion data to help partners find new prospects and increase sales to existing customers.
Flixster is the leading online destination for movie enthusiasts with over 30 million unique visitors per month and 2 billion movie ratings. In addition to their destination sites Flixster.com and RottenTomatoes.com, they also operate the leading movie applications on Facebook, MySpace, iPhone, Android and BlackBerry.
MediaBrix offers a broad platform of social content and tools, providing brands access to an audience of over 500 million users both on PC and Mobile devices. They simplify the ad creation, buying, optimization and measurement of social media advertising; providing a one-stop shop for brands to fully capitalize on the many advertising options available within Facebook, social apps, games and other social network & mobile environments.
OneScreen Inc. is an end-to-end solution provider of digital media content management, publishing and players, syndication, integrated third-party applications, and monetization. OneScreen provides on-demand software that assists content creators, publishers, and advertisers to work in concert to provide their audiences with relevant, rich, and engaging digital media experiences. OneScreen's technology helps manage complex workflows and processes that are in demand by the digital media market.
Simulmedia, Inc. is a New York City-based television ad targeting company founded by Internet entrepreneur Dave Morgan. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 45 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
Spongecell provides interactive ad technology that converts engagement to participation. It helps advertisers increase ROI by creating ads that make it easy for messages to flow into calendars, mobile devices, social networks and email inboxes right from the ad unit. By offering more options than just a click through to move past engagement, Spongecell increases the yield from each impression.
The Travel Ad Network is the nation’s largest travel vertical ad network reaching 36 million unique users across 300+ websites.
Tribal Fusion is the world's third largest advertising network reaching over 453 million users worldwide every month across over 2,000 sites. The company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process.
Vizu Corporation brings the same metrics used to measure brand awareness and advertising effectiveness in the offline world to online advertising to help brand marketers determine - in real-time - the extent to which their messaging has shifted consumer perception against key purchase intent metrics. Vizu's Brand Advertising Effectiveness provides the data and technology that allows advertisers and their partners in the digital media ecosystem to use those results to collaborate in real-time to maximize the return on their advertising investment.
Past Clients
New Media
ADONE'S CLASSIFIEDWAREHOUSE.COM
ADFORUM.COM
ADGENESIS DIGITAL
ADGENT DIGITAL
ADmantX
ADMELD
ADVANCE NEWSPAPERS INTERNET
AMICADA
AMERICA ONLINE
ANSWERS.COM
ASTERPIX
BETAWAVE (GOFISH.COM)
BEYOND INTERACTIVE (INTERACTIVE AGENCY)
BiggerBoat Entertainment Advertising Network
BIZJOURNALS.COM
BLUEKAI
BURST MEDIA
CATALYST
CHACHA
COMMERCE INC
CONCIERGE.COM
CONDENET
CONTEXTWEB'S ADSDAQ EXCHANGE
Crayon (INTERACTIVE AGENCY)
DAPPER
DIGITALROOT
DOGTIME MEDIA
DOUBLEVERIFY
ENLIGHTEN (INTERACTIVE AGENCY)
EPICURIOUS.COM
EYEWONDER
FEEDSTER
FETCHBACK
GOLF ONLINE
GOOD HEALTH ADVERTISING
HACHETTE FILIPACCHI NEW MEDIA
HOPSTOP
HUBPAGES
INNOVID
ITC DESKTOP
INDUSTRYBRAINS
INFLECTION POINT MEDIA
INFOXPRESS.CO
INTEREVCO
Interep Interactive
JUMPSTART AUTOMOTIVE MEDIA
KLIPMART
LAREDO GROUP
LOTAME
MADISON LOGIC
MAMAMEDIA.COM
MARCHEX
MEDIASPAN
MEDIA 6 DEGREES
MEDIO (MOBILE AD NETWORK)
MINDBRANCH
MINDBASE
MOJIVA
NEWCITY.COM
NEW JERSEY ONLINE
NETSHELTER TECHNOLOGY MEDIA
NEWSDAY.COM
PEER39
PERFECTOFFICE
PHYS.COM
POINDEXTER SYSTEMS
PRIMEDIA INTERACTIVE
PRETESTING COMPANY, INC
PUBMATIC
QUANTCAST
QUIGO
REACT.COM
REAL MEDIA
REDNOVA.COM
Scripps Networks (DIY Network, Fine Living, Food Network,
Great American Country and Home & Garden Television)
SHARPE PARTNERS (INTERACTIVE AGENCY)
SHORTTAIL MEDIA
SOCIALMEDIA
SOLBRIGHT, INC
SPORTING NEWS ONLINE
SRDS ONLINE
STEALTH PRESS.COM
SYSTEMCORP
TABOOLA
TACODA
TAGMAN
TIMES MIRROR INTERZINES
TREMOR MEDIA
ULTIGO.COM
UNITED VIRTUALITIES
URBAN GROOVE NETWORKS
weatherbug
WESHOP
WINSTAR INTERACTIVE
WORDPERFECT
WORDPERFECT FOR WINDOWS
WORLDNOW
[x+1]
Publishing/Agencies/Bankers/Others
ABA JOURNAL
ACCESS INTERNET MAGAZINE
ACROSS THE BOARD
AMERICAN BABY
AMERICAN EXPRESS PUBLISHING
AMERICAN HEALTH
AMERICAN HEALTH FOR WOMEN
AMERICAN WAY
AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS
BENCHMARKETING ANALYTICS
BICYCLE GUIDE
BICYCLING
BILL COMMUNICATIONS
BIZ
BUSINESS TOKYO
CABLE GUIDE/TOTAL TV
CAHNERS PUBLISHING COMPANY
CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP
CIVILIZATION
COLUMBIA JOURNALISM REVIEW
COMMENTARY
CONDÉ NAST SPORTS FOR WOMEN
COSMOPOLITAN
COX GROUP
DDB NEEDHAM WORLDWIDE ADVERTISING
EAST/WEST NETWORK
EASY ANALYTIC SOFTWARE, INC.
EATING WELL
FAMILY CIRCLE
EDELMAN GROUP
ENTREPRENEUR MEDIA
FIELD & STREAM/OUTDOOR LIFE
FOREIGN AFFAIRS
FOOD & WINE
GLAMOUR
HARVARD BUSINESS REVIEW
HEART & SOUL
IVY LEAGUE MAGAZINE NETWORK
JAMES G. ELLIOTT COMPANY
JAS EN ESPANOL
JORDAN, EDMISTON GROUP
JSA PUBLISHING, INC.
KC PUBLISHING
KIDCITY
LEADERSHIP NETWORK
LIAISON INTERNATIONAL
MANHATTAN LIVING
MCGRAW-HILL
MEDIALINK
MODERN BRIDE
MODERN MATURITY
MONDO DEPORTIVO
NATIONAL REVIEW
NATURAL HISTORY
NEW REPUBLIC
NEW YORK REVIEW OF BOOKS
NICKELODEON
NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE
RAPSHEET
RODALE ACTIVE NETWORK
RUNNER'S WORLD
RX REMEDY
SASSY
SCHOLASTIC TEEN NETWORK
SESAME STREET MAGAZINE
SESAME STREET MAGAZINE PARENT'S
SPY
TECHNOLOGY REVIEW
TEEN MAGAZINE
TELMAR GROUP INC.
3-2-1-CONTACT
TIME MAGAZINE
TIME INC.
TODAY'S HOMEOWNER
TOTALSPORTS
USA WEEKEND
WALKING MAGAZINE
WESTWAYS
WORLD PRESS REVIEW
YANKELOVICH MONITOR
Background
I
launched my own firm in 1986. In 25 years, I have worked for scores of new media
operations including content providers, all manner of online targeting firms
from behavioral to semantic to contextual, ad exchanges, mobile ad networks,
vertical ad networks, ad
serving companies, and
others with a play in online advertising. Notable clients have included TACODA,
BlueKai, Real
Media, AOL, CondeNet,
Advance Internet Newspapers, Scripps Networks, NetShelter Technology Media,
Hachette Filipacchi New Media, Tremor Media, ChaCha and
many more.
Before starting my own business, I was with NEWSWEEK for 13 years in marketing and corporate communications from 1972 to 1985 and was Vice President of Corporate Communications with SIMON & SCHUSTER for a year in 1985 and 1986.
Operating Policies
Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 40 years of experience to each task. Also unlike most firms, I do not ask for a minimum retainer. Confident that my work speaks for itself, you are never locked into an unproductive relationship.
Corporate and Related Experience
SIMON &
SCHUSTER INC. (1985-1986) Vice President of Corporate Communications.
Reported to the Chairman of the world's largest book publisher directing
media relations, employee communications, and corporate social investment.
NEWSWEEK, INC (1972-1985) Director of Communications (1982-1985). Reported
to the President as senior public relations counselor and chief liaison
between editorial and corporate sides of the magazine. Directed product
publicity operation unmatched in the magazine industry. Worked with the
marketing department planning global PR strategy to increase advertising
revenue and readership.
For three years (1987-1990), I directed the NYU Summer Publishing Institute --
Magazine Sequence. I also taught magazine PR at MPA/Folio Conferences and am
engaged by media companies to develop customized PR seminars to train
in-house PR people. I have written several articles on magazine public
relations for major publishing trade magazines. As a writer, I have been
published in
The Wall Street Journal, The New York Times, New York
Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print,
MediaPost, MediaLife Magazine, Ad Age
and five different college textbooks.
I am an opinion writer for MediaPost.com and occasional contributor to iMedia
Connection.
Personal
I am married, have a 20 year-old son (Tulane), a 16 year-old daughter (Yankees, Tyler Hansbrough), a 14 year-old son (basketball and football) and live in New Canaan, CT. My New York office is on Madison Avenue near 40th Street.
Contact:
George
H. Simpson
President
George H. Simpson Communications
Suite 705
280 Madison Avenue
New York, NY 10016
203.521.0352
or
george(at)georgesimpson.com