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George H. Simpson

Communications

 

Expert in Advertising, Marketing and Internet

Trade Media Relations

 

In nearly 40 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.

 

 

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Notable Client Successes  

 

 IndustryBrains sold to Marchex

Klipmart sold to DoubleClick

Jumpstart Automotive Media sold to Hachette

TACODA sold to AOL

QUIGO sold to AOL

Solbright sold to Operative 

Fetchback sold to GSI Commerce

Dapper sold to Yahoo

 

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Current Clients

 

 

  

blurbIQ immerses the consumer in the advertiser's offerings by presenting brand questions and trivia elements over an advertiser's video while it plays anywhere across the digital marketing spectrum, from mobile phones to online. blurbIQ takes existing video and creates a targeted trivia commercial inside the blurbIQ Interactive Advertising Video Platform.

 

ChoiceStream is the leading personalized recommendation and marketing platform for some of the world’s largest brands including AT&T, DISH Network, MTV, Ticketmaster and Zappos. For brand marketers, they improve the effectiveness of display ad campaigns with over a decade of experience collecting, analyzing and deploying conversion data to help partners find new prospects and increase sales to existing customers.

 

Flixster is the leading online destination for movie enthusiasts with over 30 million unique visitors per month and 2 billion movie ratings. In addition to their destination sites Flixster.com and RottenTomatoes.com, they also operate the leading movie applications on Facebook, MySpace, iPhone, Android and BlackBerry.

MediaBrix offers a broad platform of social content and tools, providing brands access to an audience of over 500 million users both on PC and Mobile devices. They simplify the ad creation, buying, optimization and measurement of social media advertising; providing a one-stop shop for brands to fully capitalize on the many advertising options available within Facebook, social apps, games and other social network & mobile environments.

OneScreen Inc. is an end-to-end solution provider of digital media content management, publishing and players, syndication, integrated third-party applications, and monetization. OneScreen provides on-demand software that assists content creators, publishers, and advertisers to work in concert to provide their audiences with relevant, rich, and engaging digital media experiences. OneScreen's technology helps manage complex workflows and processes that are in demand by the digital media market.

 

Simulmedia, Inc. is a New York City-based television ad targeting company founded by Internet entrepreneur Dave Morgan. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 45 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.

 

Spongecell provides interactive ad technology that converts engagement to participation. It helps advertisers increase ROI by creating ads that make it easy for messages to flow into calendars, mobile devices, social networks and email inboxes right from the ad unit. By offering more options than just a click through to move past engagement, Spongecell increases the yield from each impression.

 

The Travel Ad Network is the nation’s largest travel vertical ad network reaching 36 million unique users across 300+ websites.

 

Tribal Fusion is the world's third largest advertising network reaching over 453 million users worldwide every month across over 2,000 sites. The company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process.

 

Vizu Corporation brings the same metrics used to measure brand awareness and advertising effectiveness in the offline world to online advertising to help brand marketers determine - in real-time - the extent to which their messaging has shifted consumer perception against key purchase intent metrics. Vizu's Brand Advertising Effectiveness provides the data and technology that allows advertisers and their partners in the digital media ecosystem to use those results to collaborate in real-time to maximize the return on their advertising investment.

 

 

 

 

                                  

  

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Past Clients

                                                           

New Media

 

 

ADONE'S CLASSIFIEDWAREHOUSE.COM

ADFORUM.COM

ADGENESIS DIGITAL

ADGENT DIGITAL

ADmantX

ADMELD

ADVANCE NEWSPAPERS INTERNET

AMICADA

AMERICA ONLINE

ANSWERS.COM

ASTERPIX

BETAWAVE (GOFISH.COM)

BEYOND INTERACTIVE (INTERACTIVE AGENCY)

BiggerBoat Entertainment Advertising Network

BIZJOURNALS.COM

BLUEKAI

BURST MEDIA

CATALYST

CHACHA

COMMERCE INC

CONCIERGE.COM

CONDENET

CONTEXTWEB'S ADSDAQ EXCHANGE

Crayon (INTERACTIVE AGENCY)

DAPPER

DIGITALROOT

DOGTIME MEDIA

DOUBLEVERIFY

ENLIGHTEN (INTERACTIVE AGENCY)

EPICURIOUS.COM

EYEWONDER

FEEDSTER

FETCHBACK

GOLF ONLINE

GOOD HEALTH ADVERTISING

HACHETTE FILIPACCHI NEW MEDIA

HOPSTOP

HUBPAGES

INNOVID

ITC DESKTOP

INDUSTRYBRAINS

INFLECTION POINT MEDIA

INFOXPRESS.CO

INTEREVCO

Interep Interactive

JUMPSTART AUTOMOTIVE MEDIA

KLIPMART

LAREDO GROUP

LOTAME

MADISON LOGIC

MAMAMEDIA.COM

MARCHEX

MEDIASPAN

MEDIA 6 DEGREES

MEDIO (MOBILE AD NETWORK)

MINDBRANCH

MINDBASE

MOJIVA

NEWCITY.COM

NEW JERSEY ONLINE

NETSHELTER TECHNOLOGY MEDIA

NEWSDAY.COM

PEER39

PERFECTOFFICE

PHYS.COM

POINDEXTER SYSTEMS

PRIMEDIA INTERACTIVE

PRETESTING COMPANY, INC

PUBMATIC

QUANTCAST

QUIGO

REACT.COM

REAL MEDIA

REDNOVA.COM

Scripps Networks (DIY Network, Fine Living, Food Network,

Great American Country and Home & Garden Television)

SHARPE PARTNERS (INTERACTIVE AGENCY)

SHORTTAIL MEDIA

SOCIALMEDIA

SOLBRIGHT, INC

SPORTING NEWS ONLINE

SRDS ONLINE

STEALTH PRESS.COM

SYSTEMCORP

TABOOLA

TACODA

TAGMAN

TIMES MIRROR INTERZINES

TREMOR MEDIA

ULTIGO.COM

UNITED VIRTUALITIES

URBAN GROOVE NETWORKS

weatherbug

WESHOP

WINSTAR INTERACTIVE

WORDPERFECT

WORDPERFECT FOR WINDOWS

WORLDNOW

[x+1]

 

Publishing/Agencies/Bankers/Others

 

ABA JOURNAL

ACCESS INTERNET MAGAZINE

ACROSS THE BOARD

AMERICAN BABY

AMERICAN EXPRESS PUBLISHING

AMERICAN HEALTH

AMERICAN HEALTH FOR WOMEN

AMERICAN WAY

AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS

BENCHMARKETING ANALYTICS

BICYCLE GUIDE

BICYCLING

BILL COMMUNICATIONS

BIZ

BUSINESS TOKYO

CABLE GUIDE/TOTAL TV

CAHNERS PUBLISHING COMPANY

CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP

CIVILIZATION

COLUMBIA JOURNALISM REVIEW

COMMENTARY

CONDÉ NAST SPORTS FOR WOMEN

COSMOPOLITAN

COX GROUP

DDB NEEDHAM WORLDWIDE ADVERTISING

EAST/WEST NETWORK

EASY ANALYTIC SOFTWARE, INC.

EATING WELL

FAMILY CIRCLE

EDELMAN GROUP

ENTREPRENEUR MEDIA

FIELD & STREAM/OUTDOOR LIFE

FOREIGN AFFAIRS

FOOD & WINE

GLAMOUR

HARVARD BUSINESS REVIEW

HEART & SOUL

IVY LEAGUE MAGAZINE NETWORK

JAMES G. ELLIOTT COMPANY

JAS EN ESPANOL

JORDAN, EDMISTON GROUP

JSA PUBLISHING, INC.

KC PUBLISHING

KIDCITY

LEADERSHIP NETWORK

LIAISON INTERNATIONAL

MANHATTAN LIVING

MCGRAW-HILL

MEDIALINK

MODERN BRIDE

MODERN MATURITY

MONDO DEPORTIVO

NATIONAL REVIEW

NATURAL HISTORY

NEW REPUBLIC

NEW YORK REVIEW OF BOOKS

NICKELODEON

NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE

RAPSHEET

RODALE ACTIVE NETWORK

RUNNER'S WORLD

RX REMEDY

SASSY

SCHOLASTIC TEEN NETWORK

SESAME STREET MAGAZINE

SESAME STREET MAGAZINE PARENT'S

SPY

TECHNOLOGY REVIEW

TEEN MAGAZINE

TELMAR GROUP INC.

3-2-1-CONTACT

TIME MAGAZINE

TIME INC.

TODAY'S HOMEOWNER

TOTALSPORTS

USA WEEKEND

WALKING MAGAZINE

WESTWAYS

WORLD PRESS REVIEW

YANKELOVICH MONITOR

 

 

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Background

 

 

 Operating Policies

 

Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 40 years of experience to each task.  Also unlike most firms, I do not ask for a minimum retainer.  Confident that my work speaks for itself, you are never locked into an unproductive relationship.

    

Corporate and Related Experience

 

SIMON & SCHUSTER INC. (1985-1986)  Vice President of Corporate Communications. Reported to the Chairman of the world's largest book publisher directing media relations, employee communications, and corporate social investment.

NEWSWEEK, INC (1972-1985)  Director of Communications (1982-1985).  Reported to the President as senior public relations counselor and chief liaison between editorial and corporate sides of the magazine.  Directed product publicity operation unmatched in the magazine industry. Worked with the marketing department planning global PR strategy to increase advertising revenue and readership.

For three years (1987-1990), I directed the NYU Summer Publishing Institute -- Magazine Sequence. I also taught magazine PR at MPA/Folio Conferences and am engaged by media companies to develop customized PR seminars to train in-house PR people. I have written several articles on magazine public relations for major publishing trade magazines. As a writer, I have been published in The Wall Street Journal, The New York Times, New York Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print, MediaPost, MediaLife Magazine, Ad Age and five different college textbooks.

I am an opinion writer for MediaPost.com and occasional contributor to iMedia Connection.

 

Personal

 

I am married, have a 20 year-old son (Tulane), a 16 year-old daughter (Yankees, Tyler Hansbrough), a 14 year-old son (basketball and football) and live in New Canaan, CT.  My New York office is on Madison Avenue near 40th Street.

 

 

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