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George H. Simpson

Communications

Expert in Advertising, Marketing and Internet

Trade Media Relations

 

In nearly 38 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.

 

 

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Notable Client Successes  

 

 IndustryBrains sold to Marchex

Klipmart sold to DoubleClick

Jumpstart Automotive Media sold to Hachette

TACODA sold to AOL

QUIGO sold to AOL

 

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Current Clients

 

 

 

BlueKai created the first online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building the world’s largest database of true intenders.

 

ChaCha is a free mobile answers service, allows users to call 1-800-2-ChaCha™ or  text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. Its unique advertising solutions provide pay-for-engagement opportunities for advertisers like Palm, IKEA, Coca-Cola, McDonald’s and the Obama Campaign to precisely target and embed their messages within millions of text conversations.

 

DoubleVerify is the leading provider of online media verification solutions, providing agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for internet advertising transactions.

Lotame improves the delivery and performance of online advertising by integrating anonymous social media activity data (such as blogging, uploading, posting and sharing) with intent, interest and demographic data in order to generate actionable marketing insights and zero-waste audience targeting.  This results in stronger consumer engagement and better campaign results for its brand, agency and publishing partners.   

NetShelter Technology Media which pioneered the concept of the vertical media network, now delivers the largest technology news audience in the world. NetShelter has assembled over 200 websites and currently enables advertisers to buy site specific combinations of nearly 50 top branded technology websites.

 

Simulmedia, Inc. is a New York City-based marketing services company founded by Internet entrepreneur Dave Morgan dedicated to improving the relevance and effectiveness of program promotion on television. Simulmedia is developing pioneering predictive models and technology to help television companies deliver the right promotions to the right viewers at the right time.

 

The Travel Ad Network is the nation’s largest travel vertical ad network reaching 26 million unique users across 300+ websites.

Tremor Media is the leader in online video, providing advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 143 million unique visitors per month. 

 

 

 

  

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                                                                        Past Clients

                                                             [New Media Companies In Blue]

 

ABA JOURNAL

ACCESS INTERNET MAGAZINE

ACROSS THE BOARD

ADONE'S CLASSIFIEDWAREHOUSE.COM

ADFORUM.COM

ADMELD

ADVANCE NEWSPAPERS INTERNET

AMICADA

AMERICA ONLINE

AMERICAN BABY

AMERICAN EXPRESS PUBLISHING

AMERICAN HEALTH

AMERICAN HEALTH FOR WOMEN

AMERICAN WAY

ANSWERS.COM

ASTERPIX

AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS

BENCHMARKETING ANALYTICS

BETAWAVE (GOFISH.COM)

BEYOND INTERACTIVE (INTERACTIVE AGENCY)

BICYCLE GUIDE

BICYCLING

BiggerBoat Entertainment Advertising Network

BILL COMMUNICATIONS

BIZ

BIZJOURNALS.COM

BUSINESS TOKYO

BURST MEDIA

CABLE GUIDE/TOTAL TV

CAHNERS PUBLISHING COMPANY

CATALYST

CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP

CIVILIZATION

COLUMBIA JOURNALISM REVIEW

COMMENTARY

COMMERCE INC

CONCIERGE.COM

CONDÉ NAST SPORTS FOR WOMEN

CONDENET

CONTEXTWEB'S ADSDAQ EXCHANGE

COSMOPOLITAN

COX GROUP

Crayon (INTERACTIVE AGENCY)

DDB NEEDHAM WORLDWIDE ADVERTISING

DIGITALROOT

DOGTIME MEDIA

EAST/WEST NETWORK

EASY ANALYTIC SOFTWARE, INC.

EATING WELL

ENLIGHTEN (INTERACTIVE AGENCY)

FAMILY CIRCLE

EDELMAN GROUP

ENTREPRENEUR MEDIA

EPICURIOUS.COM

EYEWONDER

FEEDSTER

FETCHBACK

FIELD & STREAM/OUTDOOR LIFE

FOREIGN AFFAIRS

FOOD & WINE

GLAMOUR

GOLF ONLINE

GOOD HEALTH ADVERTISING

HACHETTE FILIPACCHI NEW MEDIA

HARVARD BUSINESS REVIEW

HEART & SOUL

HOPSTOP

ITC DESKTOP

INDUSTRYBRAINS

INFLECTION POINT MEDIA

INFOXPRESS.CO

INTEREVCO

Interep Interactive

IVY LEAGUE MAGAZINE NETWORK

JAMES G. ELLIOTT COMPANY

JAS EN ESPANOL

JORDAN, EDMISTON GROUP

JSA PUBLISHING, INC.

JUMPSTART AUTOMOTIVE MEDIA

KC PUBLISHING

KIDCITY

KLIPMART

LAREDO GROUP

LEADERSHIP NETWORK

LIAISON INTERNATIONAL

MADISON LOGIC

MAMAMEDIA.COM

MANHATTAN LIVING

MARCHEX

MCGRAW-HILL

MEDIASPAN

MEDIALINK

MEDIA 6 DEGREES

MEDIO (MOBILE AD NETWORK)

MINDBRANCH

MINDBASE

MODERN BRIDE

MODERN MATURITY

MONDO DEPORTIVO

NATIONAL REVIEW

NATURAL HISTORY

NEWCITY.COM

NEW JERSEY ONLINE

NEW REPUBLIC

NEW YORK REVIEW OF BOOKS

NEWSDAY.COM

NICKELODEON

PEER39

PERFECTOFFICE

NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE

PHYS.COM

POINDEXTER SYSTEMS

PRIMEDIA INTERACTIVE

PRETESTING COMPANY, INC

QUANTCAST

QUIGO

RAPSHEET

REACT.COM

REAL MEDIA

REDNOVA.COM

RODALE ACTIVE NETWORK

RUNNER'S WORLD

RX REMEDY

SASSY

SCHOLASTIC TEEN NETWORK

Scripps Networks (DIY Network, Fine Living, Food Network,

Great American Country and Home & Garden Television)

SESAME STREET MAGAZINE

SESAME STREET MAGAZINE PARENT'S

SHARPE PARTNERS (INTERACTIVE AGENCY)

SHORTTAIL MEDIA

SOCIALMEDIA

SOLBRIGHT, INC

SPORTING NEWS ONLINE

SPY

SRDS ONLINE

STEALTH PRESS.COM

SYSTEMCORP

TACODA

TECHNOLOGY REVIEW

TEEN MAGAZINE

TELMAR GROUP INC.

3-2-1-CONTACT

TIME MAGAZINE

TIME INC.

TIMES MIRROR INTERZINES

TODAY'S HOMEOWNER

TOTALSPORTS

ULTIGO.COM

UNITED VIRTUALITIES

URBAN GROOVE NETWORKS

USA WEEKEND

WALKING MAGAZINE

weatherbug

WESTWAYS

WINSTAR INTERACTIVE

WORDPERFECT

WORDPERFECT FOR WINDOWS

WORLDNOW

WORLD PRESS REVIEW

[x+1]

YANKELOVICH MONITOR

 

 

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Background

 

 

 Operating Policies

 

Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 35 years of experience to each task.  Also unlike most firms, I do not ask for a minimum retainer.  Confident that my work speaks for itself, you are never locked into an unproductive relationship.

    

Corporate and Related Experience

 

SIMON & SCHUSTER INC. (1985-1986)  Vice President of Corporate Communications. Reported to the Chairman of the world's largest book publisher directing media relations, employee communications, and corporate social investment.

NEWSWEEK, INC (1972-1985)  Director of Communications (1982-1985).  Reported to the President as senior public relations counselor and chief liaison between editorial and corporate sides of the magazine.  Directed product publicity operation unmatched in the magazine industry. Worked with the marketing department planning global PR strategy to increase advertising revenue and readership.

For three years (1987-1990), I directed the NYU Summer Publishing Institute -- Magazine Sequence. I also taught magazine PR at MPA/Folio Conferences and am engaged by media companies to develop customized PR seminars to train in-house PR people. I have written several articles on magazine public relations for major publishing trade magazines. As a writer, I have been published in The Wall Street Journal, The New York Times, New York Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print, MediaPost, MediaLife Magazine, Ad Age and five different college textbooks.

I am an opinion writer for MediaPost.com and occasional contributor to iMedia Connection.

 

Personal

 

I am married, have an 18 year-old son (Tulane), a 14 year-old daughter (field hockey, Jonas Brothers, Yankees), a 12 year-old son (basketball and football) and live in New Canaan, CT.  My New York office is on Madison Avenue near 40th Street.

 

 

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