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George H. Simpson

Communications

 

Expert in Advertising, Marketing and Internet

Trade Media Relations

 

In 40 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.

 

 

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Notable Client Successes  

 

 IndustryBrains sold to Marchex

Klipmart sold to DoubleClick

Jumpstart Automotive Media sold to Hachette

TACODA sold to AOL

QUIGO sold to AOL

Solbright sold to Operative 

Fetchback sold to GSI Commerce

Dapper sold to Yahoo

 

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Current Clients

 

 

  

blurbIQ immerses the consumer in the advertiser's offerings by presenting brand questions and trivia elements over an advertiser's video while it plays anywhere across the digital marketing spectrum, from mobile phones to online. blurbIQ takes existing video and creates a targeted trivia commercial inside the blurbIQ Interactive Advertising Video Platform.

GumGum is the world's largest in-image ad platform reaching 120 million unique visitors and serving billions of in-image ads per month.

Intent Media helps retail sites monetize the +97% of visitors who leave without buying anything. The company's platform identifies intent actions and targets highly relevant advertising against that intent. For example, the company’s Ads for Travel enables sites like Expedia and Orbitz to monetize non-buying traffic in their flight booking path with advertising from airlines and other online travel agents.

Simulmedia, Inc. is a New York City-based television ad targeting company founded by Internet entrepreneur Dave Morgan. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 116 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 200 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.

Think Realtime has built, and continues to improve, an infinitely scalable, fully automated system that optimizes the purchase of RTB enabled banner inventory exclusively on the Google Display Network, to maximizing online display advertising effectiveness.

Tribal Fusion is the world's second largest advertising network reaching over 453 million users worldwide every month across over 2,000 sites. The company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process.

WebCollage the world's leading provider of rich product information to retailer web sites (and their mobile visitors) perfected a new form of channel-marketing by helping manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 30%. WebCollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time.

Vizu Corporation brings the same metrics used to measure brand awareness and advertising effectiveness in the offline world to online advertising to help brand marketers determine - in real-time - the extent to which their messaging has shifted consumer perception against key purchase intent metrics. Vizu's Brand Advertising Effectiveness provides the data and technology that allows advertisers and their partners in the digital media ecosystem to use those results to collaborate in real-time to maximize the return on their advertising investment.
 

 

                                  

  

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Past Clients

                                                           

New Media

 

 

ADONE'S CLASSIFIEDWAREHOUSE.COM

ADFORUM.COM

ADGENESIS DIGITAL

ADGENT DIGITAL

ADmantX

ADMELD

ADVANCE NEWSPAPERS INTERNET

AMICADA

AMERICA ONLINE

ANSWERS.COM

ASTERPIX

BETAWAVE (GOFISH.COM)

BEYOND INTERACTIVE (INTERACTIVE AGENCY)

BiggerBoat Entertainment Advertising Network

BIZJOURNALS.COM

BLUEKAI

BURST MEDIA

CATALYST

CHACHA

CHOICESTREAM

COMMERCE INC

CONCIERGE.COM

CONDENET

CONTEXTWEB'S ADSDAQ EXCHANGE

Crayon (INTERACTIVE AGENCY)

DAPPER

DIGITALROOT

DOGTIME MEDIA

DOUBLEVERIFY

ENLIGHTEN (INTERACTIVE AGENCY)

EPICURIOUS.COM

EYEWONDER

FEEDSTER

FETCHBACKL

FIXSTER

GOLF ONLINE

GOOD HEALTH ADVERTISING

HACHETTE FILIPACCHI NEW MEDIA

HOPSTOP

HUBPAGES

INNOVID

ITC DESKTOP

INDUSTRYBRAINS

INFLECTION POINT MEDIA

INFOXPRESS.CO

INTEREVCO

Interep Interactive

JUMPSTART AUTOMOTIVE MEDIA

KLIPMART

LAREDO GROUP

LOTAME

MADISON LOGIC

MAMAMEDIA.COM

MARCHEX

MEDIABRIX

MEDIASPAN

MEDIA 6 DEGREES

MEDIO (MOBILE AD NETWORK)

MINDBRANCH

MINDBASE

MOJIVA

NEWCITY.COM

NEW JERSEY ONLINE

NETSHELTER TECHNOLOGY MEDIA

NEWSDAY.COM

ONESCREEN

PEER39

PERFECTOFFICE

PHYS.COM

POINDEXTER SYSTEMS

PRIMEDIA INTERACTIVE

PRETESTING COMPANY, INC

PUBMATIC

QUANTCAST

QUIGO

REACT.COM

REAL MEDIA

REDNOVA.COM

Scripps Networks (DIY Network, Fine Living, Food Network,

Great American Country and Home & Garden Television)

SHARPE PARTNERS (INTERACTIVE AGENCY)

SHORTTAIL MEDIA

SOCIALMEDIA

SOLBRIGHT, INC

SPONGECELL

SPORTING NEWS ONLINE

SRDS ONLINE

STEALTH PRESS.COM

SYSTEMCORP

TABOOLA

TACODA

TAGMAN

TIMES MIRROR INTERZINES

TRAVEL AD NETWORK/TRAVORA MEDIA

TREMOR MEDIA

ULTIGO.COM

UNITED VIRTUALITIES

URBAN GROOVE NETWORKS

weatherbug

WESHOP

WINSTAR INTERACTIVE

WORDPERFECT

WORDPERFECT FOR WINDOWS

WORLDNOW

[x+1]

 

Publishing/Agencies/Bankers/Others

 

ABA JOURNAL

ACCESS INTERNET MAGAZINE

ACROSS THE BOARD

AMERICAN BABY

AMERICAN EXPRESS PUBLISHING

AMERICAN HEALTH

AMERICAN HEALTH FOR WOMEN

AMERICAN WAY

AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS

BENCHMARKETING ANALYTICS

BICYCLE GUIDE

BICYCLING

BILL COMMUNICATIONS

BIZ

BUSINESS TOKYO

CABLE GUIDE/TOTAL TV

CAHNERS PUBLISHING COMPANY

CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP

CIVILIZATION

COLUMBIA JOURNALISM REVIEW

COMMENTARY

CONDÉ NAST SPORTS FOR WOMEN

COSMOPOLITAN

COX GROUP

DDB NEEDHAM WORLDWIDE ADVERTISING

EAST/WEST NETWORK

EASY ANALYTIC SOFTWARE, INC.

EATING WELL

FAMILY CIRCLE

EDELMAN GROUP

ENTREPRENEUR MEDIA

FIELD & STREAM/OUTDOOR LIFE

FOREIGN AFFAIRS

FOOD & WINE

GLAMOUR

HARVARD BUSINESS REVIEW

HEART & SOUL

IVY LEAGUE MAGAZINE NETWORK

JAMES G. ELLIOTT COMPANY

JAS EN ESPANOL

JORDAN, EDMISTON GROUP

JSA PUBLISHING, INC.

KC PUBLISHING

KIDCITY

LEADERSHIP NETWORK

LIAISON INTERNATIONAL

MANHATTAN LIVING

MCGRAW-HILL

MEDIALINK

MODERN BRIDE

MODERN MATURITY

MONDO DEPORTIVO

NATIONAL REVIEW

NATURAL HISTORY

NEW REPUBLIC

NEW YORK REVIEW OF BOOKS

NICKELODEON

NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE

RAPSHEET

RODALE ACTIVE NETWORK

RUNNER'S WORLD

RX REMEDY

SASSY

SCHOLASTIC TEEN NETWORK

SESAME STREET MAGAZINE

SESAME STREET MAGAZINE PARENT'S

SPY

TECHNOLOGY REVIEW

TEEN MAGAZINE

TELMAR GROUP INC.

3-2-1-CONTACT

TIME MAGAZINE

TIME INC.

TODAY'S HOMEOWNER

TOTALSPORTS

USA WEEKEND

WALKING MAGAZINE

WESTWAYS

WORLD PRESS REVIEW

YANKELOVICH MONITOR

 

 

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Background

 

 

 Operating Policies

 

Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 40 years of experience to each task.  Also unlike most firms, I do not ask for a minimum retainer.  Confident that my work speaks for itself, you are never locked into an unproductive relationship.

    

Corporate and Related Experience

 

SIMON & SCHUSTER INC. (1985-1986)  Vice President of Corporate Communications. Reported to the Chairman of the world's largest book publisher directing media relations, employee communications, and corporate social investment.

NEWSWEEK, INC (1972-1985)  Director of Communications (1982-1985).  Reported to the President as senior public relations counselor and chief liaison between editorial and corporate sides of the magazine.  Directed product publicity operation unmatched in the magazine industry. Worked with the marketing department planning global PR strategy to increase advertising revenue and readership.

For three years (1987-1990), I directed the NYU Summer Publishing Institute -- Magazine Sequence. I also taught magazine PR at MPA/Folio Conferences and am engaged by media companies to develop customized PR seminars to train in-house PR people. I have written several articles on magazine public relations for major publishing trade magazines. As a writer, I have been published in The Wall Street Journal, The New York Times, New York Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print, MediaPost, MediaLife Magazine, Ad Age and five different college textbooks.

I am an opinion writer for MediaPost.com and occasional contributor to iMedia Connection.

 

Personal

 

I am married, have a 21 year-old son (Tulane), a 17 year-old daughter (One Direction, Tyler Hansbrough), a 15 year-old son (basketball, football, lax) and live in New Canaan, CT.  My New York office is on Madison Avenue near 40th Street.

 

 

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