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George H. Simpson

Communications

Expert in Advertising, Marketing and Internet

Trade Media Relations

 

In nearly 35 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.

 

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Notable Client Successes  

 

 IndustryBrains sold to Marchex

Klipmart sold to DoubleClick

Jumpstart Automotive Media sold to Hachette

TACODA sold to AOL

QUIGO sold to AOL

 

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Current Clients

 

 

is an innovative provider of ad management and rich media solutions for the online advertising industry.

was founded in 2000 and launched the ADSDAQ exchange in 2005. The exchange's patent-pending, page-level technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy.

 provides outsourced advertising sales for leading Internet companies trying to access the $16 billion auto manufacturers and auto dealer markets.  Founded in 2000, Jumpstart provides sales services for companies such as Vehix.com, eBay, NADAguides.com, CarandDriver.com and RoadandTrack.com. It is a unit of Hachette Filipacchi Media U.S

 

is a New York-based start-up that provides unique analytics and insights to help advertisers capitalize on the growth of social media.

 

  

 

is the leading site representation company for premium content technology websites. NetShelter has assembled over 150 websites into the largest technology-oriented audience network in the world. NetShelter currently enables advertisers to buy site specific combinations of nearly 50 top branded technology websites.

 is a leading provider of semantic advertising solutions based on patent-pending natural language analysis technology that increases revenue and ROI for Web publishers and advertisers.

is the world’s only open Internet ratings service.  The free service enables anyone to view accurate Internet ratings as well as audience demographics and lifestyle information for millions of websites and services.  For the first time in history, publishers can participate in the audience ratings process by tagging their websites, videos, widgets, games and more for direct measurement. 

 The Travel Ad Network is the nation’s largest travel vertical ad network reaching 17 million unique users across 300+ websites.

  

  

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                                                             Past Clients

                                              (New Media Companies In Blue)

 

ABA JOURNAL

ACCESS INTERNET MAGAZINE

ACROSS THE BOARD

ADONE'S CLASSIFIEDWAREHOUSE.COM

ADFORUM.COM

ADVANCE NEWSPAPERS INTERNET

AMICADA

AMERICA ONLINE

AMERICAN BABY

AMERICAN EXPRESS PUBLISHING

AMERICAN HEALTH

AMERICAN HEALTH FOR WOMEN

AMERICAN WAY

ANSWERS.COM

AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS

BENCHMARKETING ANALYTICS

BEYOND INTERACTIVE (INTERACTIVE AGENCY)

BICYCLE GUIDE

BICYCLING

BiggerBoat Entertainment Advertising Network

BILL COMMUNICATIONS

BIZ

BIZJOURNALS.COM

BUSINESS TOKYO

BURST MEDIA

CABLE GUIDE/TOTAL TV

CAHNERS PUBLISHING COMPANY

CATALYST

CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP

CIVILIZATION

COLUMBIA JOURNALISM REVIEW

COMMENTARY

COMMERCE INC

CONCIERGE.COM

CONDÉ NAST SPORTS FOR WOMEN

CONDENET

COSMOPOLITAN

COX GROUP

Crayon (INTERACTIVE AGENCY)

DDB NEEDHAM WORLDWIDE ADVERTISING

DIGITALROOT

EAST/WEST NETWORK

EASY ANALYTIC SOFTWARE, INC.

EATING WELL

ENLIGHTEN (INTERACTIVE AGENCY)

FAMILY CIRCLE

EDELMAN GROUP

ENTREPRENEUR MEDIA

EPICURIOUS.COM

EYEWONDER

FEEDSTER

FIELD & STREAM/OUTDOOR LIFE

FOREIGN AFFAIRS

FOOD & WINE

GLAMOUR

GOLF ONLINE

GOOD HEALTH ADVERTISING

HACHETTE FILIPACCHI NEW MEDIA

HARVARD BUSINESS REVIEW

HEART & SOUL

ITC DESKTOP

INDUSTRYBRAINS

INFOXPRESS.CO

INTEREVCO

Interep Interactive (Winstar)

IVY LEAGUE MAGAZINE NETWORK

JAMES G. ELLIOTT COMPANY

JAS EN ESPANOL

JORDAN, EDMISTON GROUP

JSA PUBLISHING, INC.

KC PUBLISHING

KIDCITY

KLIPMART

LAREDO GROUP

LEADERSHIP NETWORK

LIAISON INTERNATIONAL

MAMAMEDIA.COM

MANHATTAN LIVING

MCGRAW-HILL

MEDIASPAN

MINDBRANCH

MINDBASE

MODERN BRIDE

MODERN MATURITY

MONDO DEPORTIVO

NATIONAL REVIEW

NATURAL HISTORY

NEWCITY.COM

NEW JERSEY ONLINE

NEW REPUBLIC

NEW YORK REVIEW OF BOOKS

NEWSDAY.COM

NICKELODEON

PERFECTOFFICE

NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE

PHYS.COM

POINDEXTER SYSTEMS

PRIMEDIA INTERACTIVE

PRETESTING COMPANY, INC

QUIGO

RAPSHEET

REACT.COM

REAL MEDIA

REDNOVA.COM

RODALE ACTIVE NETWORK

RUNNER'S WORLD

RX REMEDY

SASSY

SCHOLASTIC TEEN NETWORK

Scripps Networks (DIY Network, Fine Living, Food Network,

Great American Country and Home & Garden Television)

SESAME STREET MAGAZINE

SESAME STREET MAGAZINE PARENT'S

SHARPE PARTNERS (INTERACTIVE AGENCY)

SOLBRIGHT, INC

SPORTING NEWS ONLINE

SPY

SRDS ONLINE

STEALTH PRESS.COM

SYSTEMCORP

TACODA

TECHNOLOGY REVIEW

TEEN MAGAZINE

TELMAR GROUP INC.

3-2-1-CONTACT

TIME MAGAZINE

TIME INC.

TIMES MIRROR INTERZINES

TODAY'S HOMEOWNER

TOTALSPORTS

ULTIGO.COM

UNITED VIRTUALITIES

URBAN GROOVE NETWORKS

USA WEEKEND

WALKING MAGAZINE

weatherbug

WESTWAYS

WORDPERFECT

WORDPERFECT FOR WINDOWS

WORLDNOW

WORLD PRESS REVIEW

[x+1]

YANKELOVICH MONITOR

 

 

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Background

 

 

 Operating Policies

 

Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 35 years of experience to each task.  Also unlike most firms, I do not ask for a minimum retainer.  Confident that my work speaks for itself, you are never locked into an unproductive relationship.

    

Corporate and Related Experience

 

SIMON & SCHUSTER INC. (1985-1986)  Vice President of Corporate Communications. Reported to the Chairman of the world's largest book publisher directing media relations, employee communications, and corporate social investment.

NEWSWEEK, INC (1972-1985)  Director of Communications (l982-l985).  Reported to the President as senior public relations counselor and chief liaison between editorial and corporate sides of the magazine.  Directed product publicity operation unmatched in the magazine industry. Worked with the marketing department planning global PR strategy to increase advertising revenue and readership.

For three years (1987-1990), I directed the NYU Summer Publishing Institute -- Magazine Sequence. I also teach magazine PR at MPA/Folio Conferences and am engaged by publishing companies to develop customized PR seminars to train in-house PR people. I have written several articles on magazine public relations for major publishing trade magazines. As a writer, I have been published in The Wall Street Journal, The New York Times, New York Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print, MediaPost, MediaLife Magazine, Ad Age and five different college textbooks.

I am an opinion writer for MediaPost.com and occasional contributor to iMedia Connection.

 

Personal

 

I am married, have a 17 year-old son (lacrosse), a 13 year-old daughter (song and dance, Jonas Brothers), a 12 year-old son (piano, basketball, baseball and football) and live in New Canaan, CT.  My New York office is on West 37th Street at 5th Avenue.

 

 

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