George H. Simpson
Expert in Advertising, Marketing and Internet Trade Media Relations
In 43 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.
Notable Client Successes
IndustryBrains sold to Marchex/Klipmart sold toDoubleClick/Jumpstart Automotive Media sold toHachette/TACODAsold toAOL/QUIGO sold to AOL/Solbright sold to Operative /Fetchback sold to GSI Commerce/Dapper sold to Yahoo/Vizu sold to Nielsen/mdotlabs sold to comScore/iSocket sold to Rubicon
Adaptly technology and industry-leading marketing expertise provides marketers and agencies with a centralized solution for planning, managing and analyzing cross-network social media advertising. Adaptly is one of the companies globally that is both a Twitter Marketing Platform Partner and a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights. The company's clients include brands and agencies such as PepsiCo, Diageo, Showtime, Omnicom, Interpublic Group, Kraft Foods and hundreds more.
Connexity, Inc. is a data and media management platform that leverages almost twenty years of collected online retail consumer behavior (at a monthly rate of one billion data points) to enable brands and retailers to reach in-market buyers and grow their prospects at significant scale. For marketers and their agencies, Connexity's targeted programmatic media buying platform makes bidding on the best prospects effortless then reaches consumers no matter where they are online or on mobile devices. In the process, advertisers learn more about their customers, discover valuable audiences, and activate new consumers.
Oban Digital is the leading global multilingual search agency optimizing campaigns for markets and people, not just languages, in more than 80 markets. The company offers a range of services for companies and brands wanting to expand beyond their borders into new markets. Those service include Multilingual SEO , Mobile SEO, International PPC, Mobile PPC, Global Mobile, Cultural CRO, Global Research, Web Training, Global Social Media, and Multilingual Content. Oban Digital clients include Neiman Marcus, Citrix, Expedia, UGG, and the BBC; Deckers, makers of iconic UGG boots; Hamptons International, a premier residential agency company; and Aberdeen Asset Management PLC, an international investment management group.
Pulpo Media, a division of Entravision Communications Corporation, is the first holistic ad network that reaches online Hispanics—(i)Hispanics—across all acculturation levels and digital devices. It employs world class proprietary technology and combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive brand engagement and campaign ROI among the influential (i)Hispanic. Pulpo Media empowers advertisers to more efficiently and effectively secure mind and market share gains across the total Hispanic market.
Simulmedia, Inc. is a New York City-based television ad targeting company founded by Internet entrepreneur Dave Morgan. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 116 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 200 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
True North Inc a pioneer in digital advertising, helps brands leverage the acquired knowledge of emotional and motivational triggers it has acquired through its two-decades of award-winning advertising for nonprofits. The full service (media, insights, creative, technology) multi-platform (online, email, social, mobile, traditional) agency leverages personal consumer connections to brands to inspire authentic communi-cation that develops into mutually beneficial commitments. Among its clients are Adlens, Express Scripts, Toys “R” Us and nonprofits such as the ASPCA, Wounded Warrior Project, American Diabetes Association, Doctors Without Borders, and World Wildlife Fund. Headquartered in New York with offices in San Francisco, the privately-held company has more than 50 employees.
ADONE'S CLASSIFIEDWAREHOUSE.COM.....ADFORUM.COM.....ADGENESIS DIGITAL.....ADGENT DIGITAL.....ADmantX.....ADMELD.....ADVANCE NEWSPAPERS INTERNET.....AMICADA.....AMERICA ONLINE.....ANSWERS.COM.....ASTERPIX.....BETAWAVE..... (GOFISH.COM).....BEYOND INTERACTIVE (INTERACTIVE AGENCY).....BiggerBoat Entertainment Advertising Network.....BIZJOURNALS.COM.....BLUEKAI.....
BROADCAST INTERACTIVE MEDIA.....BURST MEDIA.....CATALYST.....CHACHA..... CHOICESTREAM..... COMMERCE INC.....CONCIERGE.COM.....CONDENET.....CONTEXTWEB'S ADSDAQ EXCHANGE.....Crayon (INTERACTIVE AGENCY).....DAPPER.....DIGITALROOT
.....DOGTIME MEDIA .....DOUBLEVERIFY.....ENLIGHTEN (INTERACTIVE AGENCY)..... EPICURIOUS.COM....EYEWONDER.....FEEDSTER..... FETCHBACK.....FLIXSTER..... GOLF ONLINE.....GOOD HEALTH ADVERTISING..... GUMGUM..... HACHETTE FILIPACCHI NEW MEDIA.....HOPSTOP.....HUBPAGES.....INNOVID/.....ITC DESKTOP.....INDUSTRYBRAINS..... INFLECTION POINT MEDIA.....INFOXPRESS.COM
.....INTEREVCO.....Interep Interactive .....iSocket.....JUMPSTART AUTOMOTIVE MEDIA.....KLIPMART.....KOMLI MEDIA.....LAREDO GROUP.....LOTAME.....MADISON LOGIC.....(Daily) MAIL ONLINE.....MAMAMEDIA.COM.....MARCHEX..... MDOTLABS.....MEDIABRIX
.....MEDIASPAN..... MEDIA 6 DEGREES.....MEDIO (MOBILE AD NETWORK).....MINDBRANCH..... MINDBASE ...MOJIVA.....NEWCITY.COM.....NEW JERSEY ONLINE.....NETSHELTER TECHNOLOGY MEDIA.....NEWSDAY.COM.....ONESCREEN.....PEER39.....PERFECTOFFICE.....
PHYS.COM....POINDEXTER SYSTEM.....PRIMEDIA INTERACTIVE.....PRETESTING COMPANY, INC.....PUBMATIC.....QUANTCAST.....QUIGO.....REACT.COM.....REAL MEDIA..... REDNOVA.COM ....REDMAS.....Scripps Networks (DIY Network, Fine Living, Food Network,Great American Country and Home & Garden Television).....SHARPE PARTNERS (INTERACTIVE AGENCY).....SHORTTAIL MEDIA.....SOCIALMEDIA.....SOLBRIGHT, INC.....SOMOS.....SPONGECELL.....SPORTING NEWS ONLINE.....SRDS ONLINE.....STAQ.....
STEALTH PRESS.COM.....SYSTEMCORP.....TABOOLA.....TACODA.....TAGMAN.....THINK REALTIME.....TIMES MIRROR INTERZINES.....TRAVEL AD NETWORK/TRAVORA MEDIA .....TREMOR MEDIA.....TRIBAL FUSION.....ULTIGO.COM.....UNITED VIRTUALITIES URBAN GROOVE NETWORKS.....VDOPIA.....VISTAR MEDIA.....VIZU.....
WEBCOLLAGE.....weatherbug.....WESHOP.....WINSTAR INTERACTIVE..... WORDPERFECT.....WORDPERFECT FOR WINDOWS.....WORLDNOW.....[x+1]
ABA JOURNAL/ACCESS INTERNET MAGAZINE/ACROSS THE BOARD/AMERICAN BABY/AMERICAN EXPRESS PUBLISHING/ AMERICAN HEALTH/AMERICAN HEALTH FOR WOMEN/AMERICAN WAY/AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS/BENCHMARKETING ANALYTICS/BICYCLE GUIDE/BICYCLING/BILL COMMUNICATIONS/ BIZ/BUSINESS TOKYO/CABLE GUIDE/TOTAL TV/CAHNERS PUBLISHING COMPANY/ CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP/CIVILIZATION/COLUMBIA JOURNALISM REVIEW/COMMENTARY/CONDÉ NAST SPORTS FOR WOMEN/ COSMOPOLITAN/COX GROUP/DDB NEEDHAM WORLDWIDE ADVERTISING/EAST/WEST NETWORK/EASY ANALYTIC SOFTWARE, INC./EATING WELL/FAMILY CIRCLE/ EDELMAN GROUP/ENTREPRENEUR MEDIA/STREAM/OUTDOOR LIFE/FOREIGN AFFAIRS/FOOD & WINE/GLAMOUR/HARVARD BUSINESS REVIEW/HEART & SOUL/IVY LEAGUE MAGAZINE NETWORK/JAMES G. ELLIOTT COMPANY/JAS EN ESPANOL/ JORDAN EDMISTON GROUP/ JSA PUBLISHING, INC./KC PUBLISHING/KIDCITY/LEADERSHIP NETWORK/LIAISON INTERNATIONAL/MANHATTAN LIVING/McGRAW-HILL/ MEDIALINK/MODERN BRIDE/MODERN MATURITY/MONDO DEPORTIVO/NATIONAL REVIEW/NATURAL HISTORY/NEW REPUBLIC/NEW YORK REVIEW OF BOOKS/ NICKELODEON/NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE/ RAPSHEET/RODALE ACTIVE NETWORK/RUNNER'S WORLD/RX REMEDY/SASSY/ SCHOLASTIC TEEN NETWORK/SESAME STREET MAGAZINE/SESAME STREET MAGAZINE PARENT'S/SPY/TECHNOLOGY REVIEW/TEEN MAGAZINE/TELMAR GROUP INC./3-2-1-CONTACT/TIME MAGAZINE/TIME INC./TODAY'S HOMEOWNER/ TOTALSPORTS/USA WEEKEND/WALKING MAGAZINE/WESTWAYS/WORLD PRESS REVIEW/YANKELOVICH MONITOR
I launched my own firm in 1986. In nearly 30 years, I have worked for scores of new media operations including content providers, all manner of online targeting firms from behavioral to semantic to contextual, ad exchanges, mobile ad networks, vertical ad networks, ad serving companies, and others with a play in online advertising. Notable clients have included TACODA, BlueKai, Real Media, AOL, CondeNet, Advance Internet Newspapers, Scripps Networks, NetShelter Technology Media, Hachette Filipacchi New Media, Tremor Media, Flixster, ChaCha, Vizu and many more.
Before starting my own business, I was with NEWSWEEK for 13 years in marketing and corporate communications from 1972 to 1985 and was Vice President of Corporate Communications with SIMON & SCHUSTER for a year in 1985 and 1986.
Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 40 years of experience to each task. Also unlike most firms, I do not ask for a minimum retainer. Confident that my work speaks for itself, you are never locked into an unproductive relationship.
Corporate and Related Experience
SIMON & SCHUSTER INC. (1985-1986) Vice President of Corporate Communications. Reported to the Chairman of the world's largest book publisher directing media relations, employee communications, and corporate social investment.
NEWSWEEK, INC (1972-1985) Director of Communications (1982-1985). Reported to the President as senior public relations counselor and chief liaison between editorial and corporate sides of the magazine. Directed product publicity operation unmatched in the magazine industry. Worked with the marketing department planning global PR strategy to increase advertising revenue and readership.
For three years (1987-1990), I directed the NYU Summer Publishing Institute -- Magazine Sequence. I also taught magazine PR at MPA/Folio Conferences and am engaged by media companies to develop customized PR seminars to train in-house PR people. I have written several articles on magazine public relations for major publishing trade magazines. As a writer, I have been published in The Wall Street Journal, The New York Times, New York Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print, MediaPost, MediaLife Magazine, Ad Age and five different college textbooks.
I am an opinion writer for MediaPost.com and occasional contributor to iMedia Connection.
George H. Simpson
George H. Simpson Communications
280 Madison Avenue
New York, NY 10016